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The Future of Personal Assistants

The Future of Personal Assistants

If you haven’t been under a rock for the past couple of years, you probably heard of personal assistants such as Siri, Alexa and Google Home that have been flooding houses in America. Some people love to ask them whether they should bring a raincoat to work or not and...

5 Of The Coolest VR Marketing Campaigns

5 Of The Coolest VR Marketing Campaigns

Image via Bradley Hook, Pexels Virtual reality has become one of the most unique features that companies can utilize and is quickly being incorporated into marketing campaigns everywhere. The term “Virtual Reality” is for any kind of experience that places a user “in”...

Playlists – Marketing Tools in the Era of Streaming

Playlists – Marketing Tools in the Era of Streaming

With the rise of streaming services like Spotify and Apple Music, the music industry has been taken over by playlists. No longer are listeners confined to a single or album, there are playlists for every mood, situation and day of the week. The way consumers interact...

Bitcoin’s Rise

Bitcoin’s Rise

Technology has helped us reach new frontiers. E-commerce has exponentially grown because of the advancement of technology. Is digital currency next in line for a huge growth? Bitcoin is a very popular topic of discussion among tech and economic peers. What makes...

Millennials as Decision Makers

Millennials as Decision Makers

Did you know that millennials are three times more likely than any other generation to reference social media networks when making purchasing decisions? Well according to a 2014 study by Market Strategist International, most consumers today use Facebook for making...

eSports: The Future of Sports?

eSports: The Future of Sports?

eSports is becoming one of highest growing markets in the sports world. ESPN has its own section on their website dedicated to eSports. Who could’ve imagined 20 years ago that playing video games could become as successful as being a professional athlete. Superstars...

Fall Festivities in Chicago

Fall Festivities in Chicago

Pumpkin Spice Latte season is upon us, and there will (hopefully) be a crisp breeze in the air coming soon. With the holiday season coming up, the city of Chicago will be bustling with activities ranging from the Chicago Marathon to the Chicago Oktoberfest. Besides...