by Libby Kadel
In today’s society, social media is becoming increasingly popular for business purposes, social networking, and personal entertainment. Social media can be a fun leisurely activity, but it can also play an important role in business; ensuring the business maintains its excellent reputation. Personally, I struggle with differentiating which content is most appropriate on different social media platforms. As an intern for FLIRT Communications this summer, I was responsible for managing four social media platforms. In this role, I learned more than I could have imagined about using social media in the corporate world. Check out my seven tips below to learn more about how you can advance your social media game in your professional life.
- Develop your personal brand
Developing a personal brand is important for your company (big or small) in order to create diversity and uniqueness. In order to create a personal brand, be sure to identify your target audience, and determine your vision, purpose, values, brand attributes, strengths, and weaknesses.
- Engage your audience
There are several different ways to engage your audience. A few methods to better engage your audience include Instagram polls, Twitter polls, commenting back to your followers, posting a variety of content, and sharing others’ content by liking, commenting, and retweeting.
- Post on Instagram frequently
70.7% of U.S. businesses are active on Instagram. Major brands post on Instagram an average of 1.5 times per day, including photos, 60-second videos, stories, live videos, locations, tags, and captions. Sometimes it can be tricky deciding what to post on Instagram for your company, but know that you can always advertise blog posts relating to your industry, post about employee achievements, or even events going on in your area!
- Use hashtags
The ideal number of hashtags for an Instagram post is between 5 and 11. Studies have found that posts that use hashtags have 12.6% more engagement with the posts than those that don’t. Different hashtag examples include content that relates to your photo, points of interest to your audience, sayings that are unique to your company, or anything that relates back to your original post.
- Tweet frequently
Twitter is typically used more so for content strategy than promotion. When you tweet, be sure to stay between 71 and 100 characters, use emoji’s, and maintain your company’s identity by sharing ideas that relate back to the company’s personal brand. I would recommend tweeting at least every day, sometimes twice in one day. I found that when tweeting frequently, it is helpful to tweet about digital, ad, and marketing news using different articles and websites. Be sure you don’t forget to give your sources credit!
- Use Snapchat
Snapchat is a great low-cost marketing tool. It allows users to get creative with their business and offers a sense of urgency. Snapchat allows users to create videos and photos that disappear 24 hours after they are posted. This encourages a company’s audience to be on the lookout for content and motivates them to view the content before it disappears. Snapchat can be used to promote live events, show what happens behind the scenes, and offer incentives for users.
- Blog Blog Blog
Blogs are important because they give everyone a voice. If you choose to blog for your business, be sure to update it frequently, use links, pictures, videos, and write in the first person.
Overall, consistent and engaged social media use gives companies a marketing competitive advantage. By referring back to these seven simple tips, you can help differentiate your company from its competitors and use social media to its greatest advantage.
Chacon, Benjamin (Jan. 30, 2019), Instagram Hashtags: The Ultimate Guide (2019 Update)
Clarke, Todd (March 5, 2019), 22+ Instagram Stats That Marketers Can’t Ignore This Year
Ellering, Nathan (Oct. 18, 2017), How Often To Post On Social Media?
Photo courtesy of: Garner & Ginsburg PA, 31 Jan. 2017,