FLIRT is excited to announce its partnership with the Content Marketing Institute on their annual Content Marketing World Conference, taking place September 4-6 in Columbus, Ohio at the Columbus Convention Center. FLIRT will be sponsoring and producing the official CMW 2012 mobile events app.

Content Marketing World is the largest gathering of content marketing professionals in the world and is the one event where you can learn and network with the best and the brightest in the content marketing industry.

Here are just a few of the features available in our award-winning app:

  • Ability to connect with other attendees using social media (Twitter, Facebook and LinkedIn integration)
  • Access to relevant meeting materials
  • Ability to create a personalized agenda
  • Friend matching
  • Live audience response and polling
  • Exhibitor and speaker information

…But we couldn’t stop there!

FLIRT’s approach encompasses far more than the technology itself. After all, technology is great, but only if people use it! FLIRT engagement also includes pre-conference promotion, on-site support (yes, that means creative too!) and app analytics post-conference…and boy, are we excited about what we have in store for CMW attendees this year.

The pre-conference promotional campaign will start the first week in August with a robust HTML email campaign. The goal of the campaign is to encourage attendees to download the app prior to arriving on-site. We’ve created a pre-conference contest that encourages attendees to share a fun fact and what they most hope to learn at CMW 2012 through the app’s social networking tool. The contest was designed to encourage attendees to become more familiar with the app functionality AND reward those individuals who have taken the initiative to connect with other attendees on a more meaningful level. Who knows…attendees may even make a new friend pre-conference!

Get app’d!

Once attendees arrive on-site they will be greeted with our friendly staff of “app experts” at our designated “Connections Lounge.” The app team will provide instructions on how to download the app, answer any questions attendees may have about the app itself, facilitate contests, recharge smartphone devices, treat attendees to relaxing chair massages and make any necessary content updates within the app.

Yup…we are ALL about the engagement!


The FLIRT team came together to ensure all contests and creative activities would align with CMW’s 2012 theme: “Discover your Story.” The results? Storytellers, a contest that sends attendees on a mad scavenger hunt for story clues! Attendees will receive clues via the event feed as to where famous phrases and words from best selling novels have been hidden throughout the convention center. Attendees will have 30 minutes to find and collect the clues and return them to the Connections Lounge, where they will then be asked to fit their phrase/word correctly into gigantic storybooks. Those attendees who are able to incorporate the phases/words into the story correctly will be awarded one of the books published by CMI!

The second contest being held on-site is the “Race to the Top” contest in which attendees will be awarded points for various activities within the app. Activities weighed with a higher point value are those that we’d like to encourage attendees to take notice of. At the end of the conference, those three attendees with the most points on the leaderboard will be recognized during the closing session and receive 50% off the regular price ticket to CMW 2013 and $100 to the charity of their choice. How great is that?!


Are you an attendee at the 2012 CMW conference? What are you looking forward to most?