Author: Caitlin

Millennials as Decision Makers

Did you know that millennials are three times more likely than any other generation to reference social media networks when making purchasing decisions? Well according to a 2014 study by Market Strategist International, most consumers today use Facebook for making decisions regarding purchasing- on the other hand, millennials are 19% more likely to use Instagram […]

Fall Festivities in Chicago

Pumpkin Spice Latte season is upon us, and there will (hopefully) be a crisp breeze in the air coming soon. With the holiday season coming up, the city of Chicago will be bustling with activities ranging from the Chicago Marathon to the Chicago Oktoberfest. Besides great scheduled events like these two- there‚Äôs also pumpkin patches […]