Author: Luisa

Playlists – Marketing Tools in the Era of Streaming

With the rise of streaming services like Spotify and Apple Music, the music industry has been taken over by playlists. No longer are listeners confined to a single or album, there are playlists for every mood, situation and day of the week. The way consumers interact with music via these streaming services has made playlists […]

The Future of Reading – Personalized and Interactive Experiences

For years we’ve been hearing that books are dying. With tablets and phones taking over our reading habits, it seems books have lost the magic they held when we were children. Why would new generations be interested in static images in their illustrated storybooks, when they have richer and responsive images right at their fingertips? […]