Just over a week ago, our city saw its 4th annual Chicago Ideas Week. From the inspiration of Brad Keywell and to a slightly lesser degree Eric Lefkofsky, founder of Groupon, this magical week brings to world-renowned speakers and hands-on labs and experiences to our city for a curiosity-packed week once a year. Each is designed to […]
If you’re in the event and experiential industry and wanted to learn about the hottest and most talked-about topics in our industry, the epicenter of these discussions occurred about a week ago in Salt Lake City at the Event Marketing Summit. Current and aspiring industry leaders from around the world assemble to recap and discuss best […]
It’s that time again – March Madness and the NCAA Men’s Basketball Tournament. The time when working on company spreadsheets gets bypassed for working on the perfect bracket. When talk at the water cooler is about upsets and last second shots rather than closing deals and operational efficiency. Recent reports estimate that $1.2 billion dollars […]
Employees are ambassadors of their companies 24/7, whether they want to admit it or not. So when they attend a company-hosted internal event and hear important strategic and tactical information, they have a further responsibility to communicate to their teams in the rest of the organization. What they hear, internalize and interpret, in addition to […]
There is no better forum for learning about the newest event trends, strategies and ideas than the annual Event Marketing Summit, held this year at the Chicago Sheraton from May 6-8. The Summit brings together event clients, agencies and vendors (in an excellent Expo Hall!) to learn about highly successful event case studies and to […]