Author: Scott Diebel

Consumers Immune to Viral Marketing

Consumers Immune to Viral Marketing Marketers constantly work to create unique and valuable content in an effort to engage potential customers and drive profitable interactions. Instead of directing messages at consumers or businesses, wise marketers will craft conversations and forge interactions that don’t feel like selling. In other words, it’s “Pay-no-attention-to-the-man-behind –the-mirror” marketing. The result: […]

Digital Tattoos: Think Before You Ink

It’s no secret that not much of anything is kept secret these days. Thanks to the proliferation of social media, our lives are becoming increasingly intertwined with technology. With so many of us wearing our lives on our digital sleeves, the question becomes whether or not we can ever escape our digital pasts. Harvard Academic […]