Last week, James and I ventured to Merchandise Mart (what I like to call the smorgasbord of Chicago) to walk the floor of The Expo at #techweekchi, the biggest TechWeek in the country. Expecting to meet a bunch of tech start-ups in the Midwest, we were surprised to be inspired with event strategies as well: […]
Have you ever been watching your favorite TV show at home, surrounded by popcorn and wine, squirming on your couch because you want to reach through the TV to shake the main character and help him or her through their latest drama? Well, that’s my typical Thursday night. Most Thursdays, I want to snap them […]
As a Digital Project Manger at FLIRT, I focused my time at Event Marketing Summit 2013 in sessions focused on digital and technology solutions that could enhance our clients’ events. Since the majority of our client portfolio is B2B, my mind was constantly applying the presented tools and strategies to the often-complex world of internal […]
Want to know the inside scoop on marketing success? Everyone sells experiences. Not products, not services, not events—experiences. Every commercial convinces you how this shampoo is going to rock your world—from the unique scent, to the benefits your hair will receive, to the guy that will ask you on a date because of it. That […]
We have a mindset at FLIRT that’s at the heart of all that we do for our clients: communicate with co-workers in the same way we communicate with consumers. So when I read “Winning the Zero Moment of Truth” by Jim Lecinski, a short e-book by a Google employee focused on how the internet has transformed […]