It’s time to shake things up. We have to spend a lot of time brainstorming ideas to create events that will wow our clients. But how can we produce our most creatively inspired events if our methods of eliciting creativity are, well, not very creative?create

FLIRT realizes the value of fostering creative attitudes, which is why we have monthly creative inspiration lunches where team members present something that inspired them recently. But when deadlines loom nearer, the need for creative activities can sometimes go to the wayside. So, the next time you and your team sit down at the conference table to brainstorm ideas, try these twists to kick the creativity up a notch:


  1. Take the meeting out of the office:
    1. If you and your team are hitting a creative wall, a change of environment might be just what you need to reinvigorate your minds. Plenty of research suggests leaving the office is essential to effective thinking and boosting innovation. It doesn’t matter where you go, just get out of your routine to foster new energy and new ideas.
  2. Rolestorming:
    1. Your parents might have taught you to put yourself in another person’s shoes to see their point of view. Turns out, that’s a great way to brainstorm, too. Each person should choose another persona. It could be a painter, a Wall Street banker or even your mom. Then think about the question or problem you’re addressing in terms of how the “new you” would solve it. Sometimes sparking creativity isn’t just a matter of getting out of your own head, but getting into someone else’s.
  3. Get metaphorical:
    1. If you recorded everything you said in a whole day, you’d be surprised by how many metaphors you use in casual conversation. Metaphors help us categorize and assign meaning to people and experiences we encounter. Since we think in metaphors anyway, try using them consciously in your next brainstorming session to get to the root of what your event or production means. For example, when you need to brainstorm a theme for your next event, try asking this: “If your event were an animal, what kind of animal would it be?”

And if you’re ever in need of some more inspiration, try checking out FLIRT’s insights on all things event marketing on our blog, Twitter and Facebook!


Photo at top courtesy of Sculpting Fearlessness.