Category: Big Ideas

5 Of The Coolest VR Marketing Campaigns

Image via Bradley Hook, Pexels Virtual reality has become one of the most unique features that companies can utilize and is quickly being incorporated into marketing campaigns everywhere. The term “Virtual Reality” is for any kind of experience that places a user “in” another dimension or world. This can be totally digital or a mix […]

Who’s Your Chief Design Officer?

Every day, we’re surrounded by brilliant design: from industrial, to graphic, to architectural, to the personal. We all make decisions based on design impressions every day, from simple subway signage that makes order out of the chaos of the rush hour to the elegance of the Apple watch interface. Apple has elevated design for decades, […]

Playlists – Marketing Tools in the Era of Streaming

With the rise of streaming services like Spotify and Apple Music, the music industry has been taken over by playlists. No longer are listeners confined to a single or album, there are playlists for every mood, situation and day of the week. The way consumers interact with music via these streaming services has made playlists […]

Bitcoin’s Rise

Technology has helped us reach new frontiers. E-commerce has exponentially grown because of the advancement of technology. Is digital currency next in line for a huge growth? Bitcoin is a very popular topic of discussion among tech and economic peers. What makes Bitcoin a modern-day mystery and a ground-breaking innovation is that no one knows […]

Millennials as Decision Makers

Did you know that millennials are three times more likely than any other generation to reference social media networks when making purchasing decisions? Well according to a 2014 study by Market Strategist International, most consumers today use Facebook for making decisions regarding purchasing- on the other hand, millennials are 19% more likely to use Instagram […]