Category: Big Ideas

Who’s Your Chief Design Officer?

Every day, we’re surrounded by brilliant design: from industrial, to graphic, to architectural, to the personal. We all make decisions based on design impressions every day, from simple subway signage that makes order out of the chaos of the rush hour to the elegance of the Apple watch interface. Apple has elevated design for decades, […]

Playlists – Marketing Tools in the Era of Streaming

With the rise of streaming services like Spotify and Apple Music, the music industry has been taken over by playlists. No longer are listeners confined to a single or album, there are playlists for every mood, situation and day of the week. The way consumers interact with music via these streaming services has made playlists […]

Bitcoin’s Rise

Technology has helped us reach new frontiers. E-commerce has exponentially grown because of the advancement of technology. Is digital currency next in line for a huge growth? Bitcoin is a very popular topic of discussion among tech and economic peers. What makes Bitcoin a modern-day mystery and a ground-breaking innovation is that no one knows […]

Millennials as Decision Makers

Did you know that millennials are three times more likely than any other generation to reference social media networks when making purchasing decisions? Well according to a 2014 study by Market Strategist International, most consumers today use Facebook for making decisions regarding purchasing- on the other hand, millennials are 19% more likely to use Instagram […]

The Future of Reading – Personalized and Interactive Experiences

For years we’ve been hearing that books are dying. With tablets and phones taking over our reading habits, it seems books have lost the magic they held when we were children. Why would new generations be interested in static images in their illustrated storybooks, when they have richer and responsive images right at their fingertips? […]

eSports: The Future of Sports?

eSports is becoming one of highest growing markets in the sports world. ESPN has its own section on their website dedicated to eSports. Who could’ve imagined 20 years ago that playing video games could become as successful as being a professional athlete. Superstars in eSports make millions comparable to athletes in basketball, football, and baseball. […]