Category: Big Ideas

Millennials as Decision Makers

Did you know that millennials are three times more likely than any other generation to reference social media networks when making purchasing decisions? Well according to a 2014 study by Market Strategist International, most consumers today use Facebook for making decisions regarding purchasing- on the other hand, millennials are 19% more likely to use Instagram […]

The Future of Reading – Personalized and Interactive Experiences

For years we’ve been hearing that books are dying. With tablets and phones taking over our reading habits, it seems books have lost the magic they held when we were children. Why would new generations be interested in static images in their illustrated storybooks, when they have richer and responsive images right at their fingertips? […]

eSports: The Future of Sports?

eSports is becoming one of highest growing markets in the sports world. ESPN has its own section on their website dedicated to eSports. Who could’ve imagined 20 years ago that playing video games could become as successful as being a professional athlete. Superstars in eSports make millions comparable to athletes in basketball, football, and baseball. […]

Fall Festivities in Chicago

Pumpkin Spice Latte season is upon us, and there will (hopefully) be a crisp breeze in the air coming soon. With the holiday season coming up, the city of Chicago will be bustling with activities ranging from the Chicago Marathon to the Chicago Oktoberfest. Besides great scheduled events like these two- there’s also pumpkin patches […]