If you’re in the event and experiential industry and wanted to learn about the hottest and most talked-about topics in our industry, the epicenter of these discussions occurred about a week ago in Salt Lake City at the Event Marketing Summit. Current and aspiring industry leaders from around the world assemble to recap and discuss best […]
Have you ever wondered why so many meetings and presentations have defaulted to the same old “30 slides in 30 minutes” format, all with the same blue background? I’m going to blame 1990’s-era Microsoft for making it really hard to schedule a meeting in Outlook for less than 30 minute increments and for the default template […]
As a Human Resources professional, you like in a 365-day year. You might think it strange for me to point that out, but many other people do not. For example, event professionals in your company live a 3-day year (during the event, like the internal national sales meeting) and then a 362-day year (the year […]
There are a lot of great arguments for having an event app. An event app can deliver content just in time, enhance what’s being said on stage, provide a walled-garden social media channel, help people with complementary needs and solutions find each other and make the event more exciting and meaningful. But what often gets […]
We’ve been talking about event apps for a while now. It’s been fun! We’ve had a blast. But, are you really enjoying reading all of these ideas, tips, tricks and learned wisdom in little drips and drabs? Wouldn’t you rather stop eating the little appetizers and sit down to the Thanksgiving dinner of event app knowledge? […]
What percentage of your conversations center around your budget? More than 20%? More than 50%? And are any of them about how you have too much money to spend? Of course not. Budget restrictions keep you from doing all the cool things you want to do, hiring the big name speakers, implementing the super-sexy experiential […]