Category: What We’re Seeing

LOGO-A-GO-GO

Written by Michael Petan Creative Director & Brand Navigator FLIRTCommunications Inc. Roughly 613 million people globally will launch 133 million startups annually. That’s a lot of companies, mission statements, customer propositions, and logo designs; and the competition to stand out is fierce. A few of these startups will have plenty of capital, along with big […]

Immersive Technology in Science Fiction Films: Part 1

Have you ever felt desirous of the technology on display in science fiction films, and hoped that similar inventions could exist in the present? Or are you on the opposite side of the spectrum, and you see science fiction films as prophetic warnings about our imminent fusion with technology? Whether you are looking forward to […]

Authenticity in a Time of Influencer Advertising

Currently, more and more businesses are turning to influencer marketing, marketing through a public figure with a large Instagram following, instead of advertising directly to their target audience. This new wave of marketing relies on companies paying influencers to promote their products on their personal Instagram feed, with the hopes that the influencer’s large following […]