The biggest and baddest trend in the social media sphere has been the emergence of influencer marketing. From your favorite “mom ‘n pop” ice cream shop to giant fast fashion brands there’s an influencer for it. So, what is influencer marketing? It’s a type of marketing that focuses on using key leaders to deliver a […]
The battle between the two social media giants ensues with the fight for new followers, features, and filters. Both platforms roughly operate in the same way, but have key characteristics which set them apart and have some users running to Instagram and others to Snapchat. Which one will emerge the ultimate platform? We took a […]
Every day, we’re surrounded by brilliant design: from industrial, to graphic, to architectural, to the personal. We all make decisions based on design impressions every day, from simple subway signage that makes order out of the chaos of the rush hour to the elegance of the Apple watch interface. Apple has elevated design for decades, […]
The digital and real worlds are coming closer and closer to colliding each day. This has incredible implications for anyone trying to communicate and engage with an audience. As tech developments continue in the AR field, content creators will be able to merge the digital and real worlds in more intuitive ways. This will drastically […]
In the past, we let you in on the keys to success in the life of an event coordinator. But now, the interns put a spotlight on what it takes to be on-site as a Production Assistant. At first, the role as a PA on-site seems broad and daunting. You have assisted the producers and […]
We’re living in an age of disruptive business. First, Uber changed the way drive, then AirBnB changed the way we travel. Now, these six start-ups are breaking through in their respective industries with innovative solutions to our everyday needs. From digital pill bottles to self-brewing beer machines, these futuristic inventions are bridging the gap between […]