This week, most of the FLIRT staff was executing an event in Seattle, leaving most of the digital team at home to collect links like these. Aside from playing Rock Band and cleaning out the storage room, we collected some pretty cool links.
Experiences Are The New Products. I love it when ideas like these that have been floating around in various forms finally get distilled into something solid. You don’t buy shampoo for the liquid in a bottle, you buy it because of the experience you have with it: the clean hair, the way it smells and feels. You buy coffee at Starbucks because it feels more like a coffeehouse than a McDonald’s. So apply this to events themselves: We don’t manage and market events, we manage and market the experiences that come from attending events. Does that change in thinking change the event? I bet it does.
Why Visual Social Networks Are All the Rage. Like blogs and Facebook before it, Instagram and Pinterest aren’t just for teenage girls anymore. People respond to visuals far more than they do to text, which is great because your event is generating a lot of visuals. Make the most of them!
How to Stream Events on YouTube Live. Want to get your keynote out to the world? This might be the easiest way to make that happen.
How to Write a Post-event Blog. The easiest way to keep the momentum going from your event is to talk about it online. Here’s a very tactical how-to on how to get the most out of the content produced at any event.
Behind the scenes at the set up for this year’s Nine Inch Nails tour. Whether you’re a fan of the music or not, Trent Reznor and art director Rob Sheridan know how to push the boundaries of technology and interaction to make each show unforgettable. To wit: the massive see-through screens that actually interact with the person standing in front of them, or the camera that doesn’t take video, but scans the subject in real time and displays the digitally filtered result on screen.
FLIRTcasting is our collection of links from outside your normal web sources. Even if they aren’t from the event and corporate communication industry, you might find them relevant to what you’re doing and thinking.