Ugh. We can feel it. Winter. Whatever. Let’s just get to the links.
Google finally confirmed publicly on Wednesday that they own the large barges in the San Francisco Bay and Portland, Maine. A Google spokesperson told TechCrunch that the barges are ‘an interactive space’ to teach people about its technology. “Google Barge… A floating data center? A wild party boat? A barge housing the last remaining dinosaur? Sadly, none of the above. Although it’s still early days and things may change, we’re exploring using the barge as an interactive space where people can learn about new technology.” While details aren’t completely solidified, we can all expect something new and innovative from Google (although, we were hoping for the dinosaur).
Of course, while Twitter is in the news for it’s IPO (congrats, guys!), many people are still wondering about it’s value to business. Specifically, to generate leads. At 140 characters, it’s hard to fit even an elevator speech into a single tweet, so Brad Farris over at EnMast has some suggestions on how to use Twitter to generate more leads.
Infographic: B2B should not ignore the power of content marketing to generate awareness and interest. Since most of what B2B sells is complicated, think about content marketing as a means to educate prospective customers on the right questions to ask and how to evaluate different products.
Espionage is making it’s way to events in the form of drones. No, not to spy on attendees (per say), but to take event photos from a bird’s eye view. An Orlando-based production company, Sonus Studios, offers aerial photography and video services through the use of these quadcopter “drones.” Pricing for Sonus Studio’s services starts at a mere $500 for three hours of recording.
Twitter isn’t just for phones and tablets anymore. At Open Wine’s “Be Open” event in Toronto this past spring, guests sampled the company’s vino alongside liquid-nitrogen doughnuts. The wine tasting took a backseat, however, to the event’s unique social media capabilities. Guests placed RFID-enabled wine glasses down on the so-called “Bird Box,” which was created for the event and pre-programmed with sassy, flirtatious tweets.
Think your workload is the reason why you’re stressed at work? Think again. A new study has found that most of the stress, anxiety and depression in the workplace is caused by your relationship with your boss. Researchers in Denmark have found that, “heavy workload has no effect on whether or not employees become depressed. Instead, it is the work environment and the feeling of being treated unfairly by the management that has the greatest effect on an employee’s mood.” [Editor’s Note: As the author’s boss, none of this is true.]
Apple Know-It-Alls, test your knowledge! Do you know which Apple executive pushed for white products and is considered the soul of the big tech company? If you guessed Design Chief Jony Ive, you’re right. Expand your Apple knowledge and read about Jony’s influence on Apple and more.
One of the hardest aspects of blogging is getting your readers to read, think about, and respond to your blog post. Receiving comments on a post not only fuels the ego, but also facilitates interaction and professional relationships online. If you’re having trouble engaging your blog readers, take a look at Barry Feldman’s presentation “Nail Content Writing & Inspire Readers to Respond.”
FLIRTcasting is our collection of links from outside your normal web sources. Even if they aren’t from the event and corporate communication industry, you might find them relevant to what you’re doing and thinking.