We JUST sent out our first newsletter and we’re thrilled! Playfully named “In the Blink of an Eye,” our quarterly e-newsletter will highlight FLIRT happenings from every season. Our fall issue announced our spot on Event Marketer’s Agency It List, the addition of a new FLIRTie (our nickname for employees) to our team and the success of our recent rebranding. It also featured an insightful letter from our president, Paul Petan, which you can get a sneak peek of below:
Our extended FLIRT Family,
Welcome to the inaugural issue of In the Blink of an Eye, FLIRT Communications’ new quarterly newsletter. True to its title, it’s designed to be a quick read that offers you insight into our agency’s passion, people and processes as they relate to the work we do for you – and all our valued clients. In this first issue, you’ll learn about our new corporate look, get to know a valuable new employee and celebrate with us as we share our most recent industry success.
The newsletter is also a chance for me to share my particular passion for communications. When I founded FLIRT Communications in 2008, I set about creating an organizational culture that reflected my enthusiasm and drive for helping our clients communicate with their audiences in the most creative and impactful ways… and via the most suitable platforms.
I also actively built a unique communications culture here at FLIRT. Every company has one, whether by design or by default. At FLIRT, we foster an open and honest, informal, spirited and fun style of communicating. A culture that encourages us – leadership, creative staff, administrative personnel and partners alike – to feel comfortable sharing our best ideas with one another and with clients.
Our communications culture suits us. But frankly, it’s not perfect. There are times when informality trumps efficiency, for example, so I stay attuned, nurturing what works and amending what doesn’t. Over time, we’ve found that clients respond positively, too… even when we push up against their company’s established communications culture and advocate for more transparency. Perhaps even because we encourage them to think differently about what is “permissible” to share with their strategic partner.
If this distinction between “corporate” and “communications” cultures interests you, you may want to ask yourself a few questions:
- What three characteristics best define your company’s communications culture?
- Would you change any of them? If so, which ones? What would you replace them with?
- Are there topics or communications styles that are taboo? Does that approach still suit the business environment you’re trying to build?
That’s all for now. We plan to bring you a fresh issue of In the Blink of an Eye each quarter, so expect more news from all of us at FLIRT at the start of the new year. Until then, be well.
President of FLIRT Communications
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The featured image of this post is a picture from FLIRT’s most recent after-work outing.