Red Oak Sourcing
Brand Development
Re-engineered website and recruitment material
The Challenge
- A little-known industry
- Make sourcing sexy
- A corporate headquarters in “the middle of nowhere”
- A workspace that didn’t reflect Red Oak’s personality
Highlights
- Re-engineered website and recruitment materials
- Infographics defining the benefits of generic sourcing
- Dynamic recruitment materials that attract the most sought after young professionals
“My family can finally understand what I do!”
The Solution
- Define and articulate Red Oak’s values, purpose and beliefs
- Deliverables that create a differentiated brand identity, including:
- A re-engineered website
- High impact recruitment tools
- Positioning Red Oak Strategic Portfolio Managers as an elite force
- Extending brand assets into the workplace to infuse it with pride and purpose
Outcome
- Recruitment has increased double fold
- Greater employee understanding of the role strategic sourcing plays in the generic drugs/healthcare marketplace.
- Positive responses to the professional materials. “My family can finally understand what I do!”
Are we a good fit?
Let’s find out.
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