Red Oak Sourcing

Brand Development

Re-engineered website and recruitment material

The Challenge

  • A little-known industry
  • Make sourcing sexy
  • A corporate headquarters in “the middle of nowhere”
  • A workspace that didn’t reflect Red Oak’s personality

Highlights

  • Re-engineered website and recruitment materials
  • Infographics defining the benefits of generic sourcing
  • Dynamic recruitment materials that attract the most sought after young professionals

“My family can finally understand what I do!”

The Solution

  • Define and articulate Red Oak’s values, purpose and beliefs
  • Deliverables that create a differentiated brand identity, including:
  • A re-engineered website
  • High impact recruitment tools
  • Positioning Red Oak Strategic Portfolio Managers as an elite force
  • Extending brand assets into the workplace to infuse it with pride and purpose

Outcome

  • Recruitment has increased double fold
  • Greater employee understanding of the role strategic sourcing plays in the generic drugs/healthcare marketplace.
  • Positive responses to the professional materials. “My family can finally understand what I do!”

Are we a good fit?

Let’s find out.

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