Global Consumer Products Company

Global Marketing Training

Interactive training and engagement activities empowered attendees be accountable and lead in their local markets

Challenge and Goals

Roll out a new Marketing System encompassing multiple categories and products to five global regions.

Design consistent and easy to execute brand experiences for multi-cultural audiences in different cities and environments.

Create opportunities that empower attendees to own, customize, shape and lead the new marketing plan in their region.

Highlights

  • Pre event engagement campaign captured the voice of the attendee.
  • Custom branded extensions (t-shirts, name tags, banners, posters, graphics) were provided to each location to motivate and encourage a shared global commitment
  • Targeted video modules featuring music and animated graphics brought the brand to life in a universal language.
  • Interactive training and engagement activities empowered attendees be accountable and lead in their local markets
  • Post event communications designed to foster networking and teamwork

The Solution

“The BOS Extreme World Tour”

Featured pre-event, post-event and onsite meeting elements that were bold, brilliant and inspirational. The three day training and networking program was presented to audiences in 8 global cities; training an estimated 800 global brand marketers and sales professionals.

Outcome

Met the goal of going “Glocal” by preparing and energizing marketing leaders to implement the global plan in their local region.

Are we a good fit?

Let’s find out.

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